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Post Graduate Diploma Course in Public Relations & Advertising
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Course Details
| Duration |
Eleven months |
| Qualification |
Bachelors Degree in any discipline |
| Selection Process |
On the basis of aptitude test followed by interview |
| Number of seats |
50 of which 4seats are reserved for SC students and 1 seat for ST |
| Examination |
Students would have to appear for a written examination at the conclusion of the course in all subjects other than DTP.
- A student is deemed to have passed the examination, if he/she gets a minimum of 40% in each part, and secure an aggregate of 40% at the final exam.
- Successful candidates in the examination will be classified as follows.
I-Class: Those who obtain 60% or above of the aggregate marks.
II-Class: Those who obtain 50% and above but less than 50%
III-Class: Those who obtain 40% and above but less than 50%
- As there will be no supplementary examination all failed candidates or those desiring improvement can appear for the exam only in the succeeding year after paying the requisite exam fee or within 3 years of the completion of the course. On no account students can appear after 3 year
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| Evaluation of DTP |
Evaluation would be on the basis of continuous internal assessment. There would be a minimum of 5 internal tests held periodically on dates as decided by the faculty. All candidates must appear for these tests without fail. The total marks for DTP is 100 |
| Attendance |
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Classes would be held 5 days a week.
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70% attendance is obligatory. Candidates who fail to appear for examination for shortage of attendance due to illness or other reasons will be considered for continuance of study in the next year by the Director on his discretion. They would however have to pay the course fee in full or in part as suggested by the Director.
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| Project Report |
All students must submit a project report related to Public Relations & Advertising. The student has the choice to select a topic which must be in an area of actual practice in either of the two disciplines. The project report will be prepared under the guidance of a faculty member. |
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| Papers |
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| Public Relations |
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Marks |
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Paper 1 |
PR Today |
100 |
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Paper 2 |
Methods & Tools of Public Relations |
100 |
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Paper 3 |
PR in Business & Industry |
100 |
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Paper 4 |
PR in Government |
100 |
| Advertising |
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Paper 5 |
Advertising Perspectives |
100 |
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Paper 6 |
Role of Advertising in Marketing |
100 |
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Paper 7 |
Advertising Media |
100 |
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Paper 8 |
The Business of Advertising |
100 |
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Paper 9 |
DTP & Computer Graphics |
100 |
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Paper 10 |
Journalism, Effective Writing and Communicative English |
100 |
| Internal Assesments |
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Project Work |
70 |
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Viva Voce |
30 |
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PR Club |
30 |
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Lab assignments & projects |
20 |
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Term Examination |
50 |
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Total Marks |
1200 |
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